Baud Logo Design

About the Brand

Baud is a B2B brand, hustling to create the world's most efficient wind turbine with built-in storage.

The logo is purely a reflection of what the brand stands for. I began by studying the etymology of the name "BAUD". Baudhāyana was an ancient Indian mathematician who discovered the Pythagoras theorem.

Three squares are taken from the Pythagoras theorem and are re-arranged in a way that makes the logo Appropriate, Distinctive, Memorable and Scalable. In addition, they represent the three wings of a wind turbine.

To give the wordmark a more robust and unique look, I have manipulated it using the Pythagorean triangle.

Press L 🖤 if you like it. Looking forward to your feedback.