Credo Foods

When the Salamon family moved to a vegan diet, it changed their life for the better and inspired the creation of Credo Foods. Armed with determination to help others consume more plants, they came to unpack’d to help reach more consumers. While most people want to make healthier choices, few want to give up the food they love.

Knowing that packaging visual signals whether something will taste good or not, we strategically rebranded Credo Foods around a single idea: Guiltless Gluttony. Personified cashews characters pool parties, vibrant colors, and drippy queso convey the idea that we can enjoy the flavors that make us drool and smile – the flavors we grew up with – while still making healthy eating choices.