Xzilon Difference

Working on some interaction design for the upcoming refresh to the Xzilon app. Here's an example of a UIScrollView being hijacked to do fun things. Everything in the scrolling area (arrows, icon, background, and text) is in the UIScrollView. When the view scrolls, I move (x translation transform) the views that need to stay in the viewport and scale and change the alpha proportionate to the scroll offset. Simple effect to make for a 3D appearance and heighten readability during scrolling.