Brand Style Guide

ChollyBox is a retail brand focusing on pet health products, snacks and medicines. The brand advocates "symbiosis of all things, not only pets", which also makes the brand's own character more inclusive. In the design of Pet Power Cube, we started from the brand itself to find the most original concept, and visualized it. Through several overthrow and running-in, we discovered the magic of "square". It is precisely because the two-dimensional and three-dimensional spaces cannot be crossed that the three-dimensional objects in the two-dimensional space have a wonderful and interesting ductility. This discovery is not unique, but it is also ingenious, and we put this flash of inspiration into the font design. Three-dimensional objects will produce infinitely detailed visual perception in two-dimensional space. We reorganize and superimpose the basis and deduction in two-dimensional space, from graphics to patterns, a magical chemical reaction occurs.