Let Her Eat Clean - Branding and Web Design

I produced the branding and web design for Cardiff-based nutritionist, Ruth Walters. She runs a well trafficked clean eating and nutrition blog, and is later using the branding as a freelance nutritionist and dietitian. The style that we settled on was a friendly, cute illustrative style, with bright pastels and bold lines. One of the things I was keen to focus on was the readability of the blog itself, so opted for a measure and little distraction on the large pieces of text.