Royal Gorge Region

The Royal Gorge Region in Colorado is home to the highest suspension bridge in the United States. But more than that, there’s endless opportunites for outdoor recreation. The unique location of the area in south-central Colorado means over 250 days of sunshine a year and all-season fun. They needed a campaign that brought tourists in during the “shoulder season,” or Spring and Fall. And to debut the campaign, they wanted a website redesign and a brand refresh. I created the Off-Season? It’s On. digital campaign to let potential visitors know that there is no off-season in the Royal Gorge Region; adventure is year-round.Along with the campaign I designed a new website for them that’s currently in the process of being launched. I also refreshed their brand, updating their logo to a more modern and friendly design, creating a brand voice, and writing new brand messaging that supports the campaign. The brand refresh is also currently being rolled out.