Logo Design for Vox Deourm

Logo concept for a technical apparel, activewear, and soft goods brand for non-traditional sports and outdoor activities such as paintball, mountain biking, rock climbing, Olympic lifting, etc.

The client envisioned an out-of-the-box design that includes apes and takes inspiration from science fiction for his brand that makes a statement with mature, clean functionality and subdued colorways, whilst presenting an urban design edginess.

As a nod to vintage sports goods and comic books, I created a hand-drawn illustration of three aggressive-looking apes that convey a rebellious spirit and accompanied it with a bold brush font.