Food Truck Logo

Logo system and illustration assets for a new business selling Ravioli Fritti. These assets were hand-drawn in procreate and then taken in Adobe Illustrator to be vectored.

These elements are part of a wider logo system. The client originally wanted to use a classic script, I sketched up some ideas which were based on scripts but with a more modern style so the logo didn't feel quickly outdated dated. The illustration elements are came after a lot of experimentation based on the fun loving owners of the brand, the process of making pasta and the idea of serving food. More from this project to come soon.