New brand of luxury alcohol beverages

Premium wine & spirits boutique by Beluga Group

Boutique is part of the Beluga group of companies. The subsidiary company is trading its own as well as the imported premium brands of alcoholic beverages.Sales are conducted for corporate and private clients through the service of personal managers.

Challenge

To create a separate brand, which would stand out from the group’s flagship brand, vodka Beluga. The logos of the two brands looked similar. The main task was to shift the focus from the flagship brand identity (fish and scales) and to emphasize Boutique in the corporate identity.

Solution

A unique visual language was created for the Boutique by Beluga Group brand, which allowed the company to gain its own character and recognisability. At the same time, the color scheme and general stylistics do not clash with the design of the flagship brand.

Design

The following design concept is a pure minimalism, which emphasizes the status of the brand. Clear lines and classic geometric shapes are well combined with accent elements – a series of patterns and contrasting colors.

Logo

The Boutique by Beluga Group logo is used both independently and with the descriptor Wine added. Spirits. Gift Solutions, which indicates the direction of the brand. The outline of straight lines framing the logo is used in addition to the main one.

Pattern

Pattern in the shape of ribbons containing the manes of alcoholic beverage brands, written in a single style, forms the image of a supplier of premium alcoholic products with a multi-brand portfolio in the b2b market. The expensive, premium and modern style of the updated brand serves as packaging for products that are pleasant to give and receive.