Carbon Footprint Neutralization Project

Role - UI/UX Designer

Date - 2022

Location - Tallinn, Estonia

Status - From concept to functional application

Main problems that were solved using interface:

- moving from negative to positive strategy (not saying You are bad because of your footprint, but pointing out that You are on a right path now)

- changing PAY NOW to a more positive NEUTRALIZE

- updating marketing texts from "scientific" to "humane"

- adding actual transparency on how are You helping to save the planet.