Reimagining the future of education in Russia

Freedom to create your own world

Radical changes brought about by globalization and rapid advancement in technologies set higher standards in education and make universities rethink their position towards students, society, and the world as a whole. In this context, technical educational institutions take on particular significance. They are to train sought for specialists thus ensuring competitiveness for businesses and nations, and to mold responsible citizens and future leaders.

Challenge

The Perm National Research Polytechnic University is one of the leading Russian technical universities that provide human resources to manufacturers of the entire country. At the same time, its ambitions are not limited by the region as it was actively engaged in Russian nationwide programs aimed to support the best universities. With the succession of generations within the University and the emergence of new challenges that call for global vision, Perm Polytech found itself in the need for changes in strategy, corporate culture, and positioning.

Solution

Along with a new strategy development, it was also decided to create a new brand for the University that was to reflect that strategy. We identified potential vectors of developing Perm Polytech’s brand. We created a brand platform that would focus on harmonious development of personality and on training leaders for the fast-paced world.

Brand idea

Inspired by science and creativity, Perm Polytech molds leaders for the fast-paced world, which is reflected in brand's proposition «Freedom to create your own world».

Perm Polytech is a space for creativity, where students learn self-expression through academic disciplines in order to build their own path to achievements and contribute to the development of society.

Vision

Perm Polytech is a creative environment enabling those who succeed in blending fundamental knowledge, practical skills, capability of self-expression – all one needs to be in full control of their life and to bring together other people to pursue shared goals and great ideas so needed in the fast-paced world.

Mission

Development of an ecosystem that would be integrated in the Russian and global academic and business environment and that would encourage anyone to pave their own path towards achievements that make the world a better place.

Values

Freedom

Openness

Ambitions

Logo & sign

The logo consists of 4 main elements:

A black square, which symbolises integrity of the University with its academic program, research activities, infrastructure, partners, and the state.

A beam of light emerging from the square center, which symbolises people, their efforts, and their energy.

An area around the beam symbolizes the Perm Polytech's significance for the people as a safe and comfortable place that provides opportunities for creativity. At the same time, people are not limited by the square boundaries as there is always an open side in the shape that symbolizes inner freedom and openness to the world.

Four sides of a square which is a definition for determination, focus, pragmatism, and methodical approach to things. The number four is also believed to give shape to ideas, find material for them, and accomplish them.

Brand Architecture

The brand's architecture is monolithic / hybrid. There is one umbrella brand, however, each of the University branches (academic activity, research activity, business, and creativity) has its own brand version.

Colour

Space gray is used as a primary color. Besides being a symbol of infinity, it reflects intelligence and balance. The primary color is complemented with a monochromatic palette of lighter shades of gray and purple as well as with bright and vigorous accent colors – orange, yellow, and blue – that together make a palette of extremely "high-tech" colors.

Pattern

As a pattern, we propose abstract pixelated shapes in various combinations and color gradations. These elements remind of heat maps which centers indicate energy clusters and which pixel structure refers to high technologies and digital environment.

Grid system

The grid system is based on the brand’s logo (icon) as an expanding three-sided frame. Combined with a variety of content, it emphasises the contrast between the regular, high-tech external space and the freedom arising from within and expanding into the world. The layout system is complemented with rhythmic horizontal lines that emphasise structure of the brand’s image.