Creating a complex hotel web-platform

Redefinig the hospitality universe

Cosmos Hotel Group is part of the largest investment corporation in Russia. Cosmos Hotel Group owns and manages 21 hotels with over 7000 rooms in 15 different cities and is among the leading hotel chains in Russia, constantly increasing its assets, both through the construction of new facilities and attracting third-party hotels for management.

Challenge

The audience of the company is both b2c and b2b. The b2c-audience is travelers and hotel guests, and the b2b – its partners and investors. When working on this project, it was important to consider that more than half of the website's users are mobile visitors. Therefore, the website should be adapted to all the versions and screens, including web, mobile and tablet.

Solution

The idea behind it was to reflect brand philosophy in a single visual style for all of the group’s websites. This single visual style made the brand holistic and emphasized not only the brand values, but also on the unique opportunities that company offers to its customers and partners.

Result

In 6 months we have updated Cosmos Hotel Group corporate website, together with the 17 separate hotel websites with a booking system, and also launched Cosmos Travel – a national tour platform. We have completely redesigned the structure and navigation of the website, keeping in mind the needs of both b2c and b2b target audiences of the brand.

UX / UI

After conducting in-depth market and competitors research, as well as UI and UX-analyzes, we developed a Customer Journey Map and a completely new website structure. The new website structure allowed to unite 2 key brand audiences: hotel guests and partners.

Design

The new minimalist design that complements the brand identity is catchy and interactive enough to grab the user's attention, and at the same time informative enough that it doesn’t overwhelm users.

CMS

In addition, we have created a user-friendly website builder that allows the web admins to create websites for future Cosmos Hotel Group hotels without any additional costs. Simple and straightforward functionality of new websites, combined with their minimalist design, are now key advantages of the new Cosmos Hotel Group websites.