Rackspace x Banwire - Banner Campaign

Rackspace Technology provided services to Banwire, making an alliance in which both collaborated, learned and valued their partnership. To celebrate this, both united creating a co-branding campaign. 

Art Direction + Key Visuals

Creative concept for this campaign started by studying and using elements that could represent both brands. Colours merged in a very subtle colour transitioning from cold to warm tones and representing Banwire by using a prominent gray background which is one of their two main colours.

A very important part of the brief consisted in creating a visually compelling campaign but keeping it simple, and mixing elements like Rackshapes (organic shapes used in Rackspace's visual system) and mockups representing Banwire as a product the clients approved the end result.

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Contact me! bycdbema@gmail.com