Branding for Veronika Marešová

Hi there! I'm excited about sharing my branding collaboration with amazing person, Veronika Marešová.

About Veronika

Veronika is a certified style coach and image maker. She is passionate about self-development and education, works hard on herself and wants to pass the same on to her clients. Veronika has been in the business for ten years and on the occasion of this anniversary, we have decided to elevate her brand identity for more premium and professional feel.

The Strategy

Since Veronika's business has been on the market for ten years, the need to update its brand seemed to arise. Veronika and her business have moved on a lot since the beginning and therefore it was necessary to think about how to reflect this change in the visual identity. We focused on updating the logo icon, where we stuck with the icon based on Veronika's initials, but kept it very simple, elegant, yet distinctive and strong. The visual identity is built on a sophisticated color palette, an elegant serif font and a strategic graphic element. Veronika herself likes to use the quote, that our image is a window to our soul. I used this metaphor to create a graphic element that acts as a window that highlights what is important.

Thanks for watching,

Šárka