UX-UI design

Trust, innovation, and openness. These are the adjectives that the designs of Antarctica Global had to revolve around. To make sure that these words were reflected across our design, we carefully went ahead with an experience that enlightens, an interface that engages, and content that encourages.

In terms of colour palette, we went with hues of blue that resonated with Antarctica - the continent they were most passionate about saving. To encapsulate their love for saving Antarctica and its penguins as well as their passion for scaling businesses through technology, we designed a mascot - Frosty. We also designed icons and illustrations that could build deeper visual connections with the users and entice them to know more about the company and its founders.

When it came to content, we drew inspiration from the internal company lingo and how they communicate with other businesses openly. We set a distinct voice for them and wrote content that was casual yet smart.

Being enviornmentalists and a custom software company together.

We had to strike the right balance between its passion of saving the world and building custom software that can change the world. We did that by showcasing their scalable solutions and unique process along with visual elements that highlighted their love for the environment.

Showcasing trust in a playful and interactive manner.

Credibility plays an important part for any business to associate with a development agency. To build trust, we kept information as the key goal of the website and transparently showcased everything that they stand for. Further, we highlighted their new-age philosophy and unique thought process.

Make talent feel excited and bring meaning to a job position.

Who doesn’t love being a part of a company that supports a greater good? We encouraged fresh talent to join the company by highlighting a culture that nurtures their skills and ambitions.

Using illustrations to make boring questions intriguing and powerful.

The Adoptive Matrix was the first step towards helping a company truly understand where their technology lies. The illustrations would help make the form easily digestible and visually interesting.

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