RawDog

RawDog is an organic dog food online ordering service.

I kept the design and user flow quite simple and familiar to other ordering services.

The brand was really fun to develop. The colours are celery green and eggplant purple. Because this is an organic dog food company, I wanted the colours to reflect vegetables. I had the design for the logo in my head almost immediately, I knew I wanted to keep it simple but cute. So I picked a bold font, and substituted the 'O' for a paw print.

I used Adobe Illustrator to design the graphics - like the recipe icons and logo - and used Adobe XD to build the wireframes, mockups and prototypes.

View the high fidelity prototype for the computer here: https://xd.adobe.com/view/944ca0c8-1026-4d62-97f7-16e0b1cf54ca-c11f/

View the high fidelity prototype for the mobile device here:

https://xd.adobe.com/view/27368720-503d-45e3-9fa1-5f630476bcf7-7265/