Redefine

Redefine Ventures was launched in 2010 by Kristofor Lofgren as an angel investment fund that backs entrepreneurs building sector-defining companies in large and growing markets. After a decade of proven success, Redefine Ventures became an institutional fund that gives LPs access to this generation’s most significant companies.

Their approach to investing is based on years of research in human behavior, entrepreneurship, and business development, with companies like Tesla, Restoration Hardware (RH), Xiaomi, Square, Astra and others in their roster. As Redefine was about to announce their public launch, the fund partnered with Wunderdogs to build its first digital platform.