Hoang Dung logo | by xolve branding

Befriending farmers since 1990, Hoang Dung has defied the common prejudice that fertilisers are harmful to the environment while proving a co-prosperity is possible. The 30-year journey of manufacturing, importing and distributing organic products has recognised the brand for its dedication and quality. Racing in the era of changes, Hoang Dung desired to further its appeal to its growing younger and more diverse demographic while moving its budget-friendly positioning to a more premium price segment. Accordingly, the work we did with Hoang Dung encompasses brand positioning, identity system design, product applications, and messaging.

Full case study - http://www.xolvebranding.com/work/phan-bon-hoang-dung/

More case study - http://www.xolvebranding.com/works/