Abi product concept | by xolve branding

The new packaging is designed with patterns and illustrations that are inspired by Vietnamese heritage and the agriculture industry in Vietnam. The illustrations portray scenes such as city traffic, rice paddy fields, boats, and the skyline of Ho Chi Minh City. The illustrations are done in a cartoon style and utilize the main color palette along with a number of brighter colors to make the packaging more eye-catching.

Full case study - http://www.xolvebranding.com/work/abi-now-brand-identity-and-packaging-design/

More case study - http://www.xolvebranding.com/works/