Abi logo | by xolve branding

When it came to logo design, we wanted to create something that communicated professionalism and trustworthiness while simultaneously representing the mission of the brand. As a result, the xolve team designed a simple logo that incorporates both the brand name and slogan. Regarding font choice, the distinctive condensed serif is modern and classic, and when paired with round san serif sublines creates a balanced composition. The line under ‘ABI’ is designed to represent the ground and position the slogan as the ‘roots’ of a plant or tree. We designed the new slogan, “Agribusiness with Integrity”, in place of the previous slogan “Agriculture with Integrity”, as this slight change allows the slogan to encompass the brand more accurately.

Full case study - http://www.xolvebranding.com/work/abi-now-brand-identity-and-packaging-design/

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