Landing Page
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Some companies send traffic from those referring sources to their home page; thatβs a mistake. Landing pages provide several benefits, including a clear-cut offer that aligns with whatever the referring source is. This results in higher conversions than simply sending new visitors to the home page and hoping they figure out how to find what was offered when they clicked.
All online experiences should end in action, and landing pages are the moment the excitement your campaign generated crystallizes into a leap of faith. From simple βbuy nowβ buttons to more complex experiences, landing pages represent a commitment or decision from the visitor.
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