Role:

I was UI/UX, and Brand Designer for the Final Year Group Project called "Parsona"

Project goal:

The main goal was to create Augmented Reality app that allows users to create a digital avatar that later could have been used on various social media.

Branding Process

At the beginning we started with the codename for our project: "Codename AvatAR"

Later during the brand development, we agreed that Parsona would be a catchy name as it defines the goal of the project and our views on digital avatars and personal identity.

Branding

For Branding it was my task to decide the font, colour scheme, and branded colours.

For font, I decided to use Lato, as it is an elegant and easy to read font (which is one of the important parts of accessibility, especially when small text is used on mobile screens)

As colours I created Mesh gradients in orange and pink, white and black. The mesh adds a little bit of dimension which is perfect for Augmented Reality App

App Design

After agreeing on branding, name, and assets it was my goal to design the app the way it complements the branding that the team has agreed on.

Thank you for reading!

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