Digital Asset Redemption

Digital Asset Redemption (DAR) helps mitigate financial burden from ransomware and cyber extortion. 

The team was speaking and exhibiting at a net security conference and needed a reimagined presentation of their visual identity and value proposition applied to a modular trade show booth, sizzle reel and microsite.

Inspired by DAR's purpose as a solution to an impossible situation, the key graphic represents the power to unlock stolen assets. The acronym 'DAR' is loosely represented within the graphic where the 'D' is the head of the key, and the 'A' and 'R' are merged within the teeth at the end of the blade.

The logomark is complemented with a dark color palette, highly legible yet mechanical typography and a lightly distressed image collage style. Together, these visual elements work to construct a gritty, tech-forward identity system which is then brought to life through motion graphics and storytelling.

(Note: Design work completed for DAR's agency partner Ever Wonder (ever-wonder.com). Motion graphics developed by Bill Hinkson.)