Club Brugge App

“Club Brugge fans” are a demographic that can be tricky to define. In an effort to suitably accommodate such a diverse group, we’ve reframed the app in its entirety and considerably expanded its feature set.

As their digital partner, Bits of Love was responsible for the strategy, design, and development of the new app and its custom content management system. 

The desired results and KPI’s were fully met.

In just one month: the active user base increased by 14.4%, total sessions nearly doubled from 450K to 740K, notification open rates went up by 58.8% - proving a decisive boost in user engagement, the increased spend per head went through the roof: in-app revenue doubled and average top-up frequency multiplied by 8 since May 2021, finally - B2B sales were strengthened thanks to the broader value Club Brugge is now able to offer their partners. 

We also created a new design system for a more consistent UI experience. The bespoke menus that feature layered dimensions, personalised feeds and one-click payment services were plenty innovative in their own right, but the complex content & data hubs in conjunction with deep integrations of 10 external data services are what truly takes it to the next level.

This app helps further solidify Club Brugge as an unquestionable force to be reckoned within the realm of digital sports, both in Belgium and in Europe. 

Download in the Google play store & the App store

The official Club Brugge app has received the ​“Best Digital User Experience” award at the 2021 IAB MIXX Awards. Read more about it here.