Brand book RP

If you want to get people to remember your brand, make sure it is consistent. Consistency should be observed in any brand element — its logo, fonts, colors, and images. This is what defines the brand’s ‘personality’ and differentiates it from others. Reputation Point is a unique community of recruiters, where they share their expertise and prove it with real customer reviews. When working on the brand identity, we aimed to emphasize all the key attributes of Reputation Point by means of design.

A brand style guide is an effective tool not only for designers, who may work with your company later on. It is a collection of rules explaining what your brand is and what it is not. Make sure to check other design projects on our website.