In 2016, I pitched some ideas for a brand new CMS system for our internal web building experience. It separated the webpage by rows and columns, and set the guidelines by flexibility in each rows and columns. Although we had to dial down the flexibility for the final product, much of the designs were incorporated into the CMS V1.

Multi-Column Row

2 column with image

Left/Right Rail

Grid-Based Cards

Overlapping Cards

Spacer/Separator

Sample designs made from the options