Innovative Medicine Illustration

Client:

Innovative Medicine

Target audience:

Patients who came to get acquainted with the list of services.

It was an interesting project for Innovative Medicine New York, I created 23 icons for them in hand drawn style. The design system of the site was black and white and bold, the client wanted illustrations that looked like hand-drawn with a marker with quite creative visual metaphors (this is not often seen in the medical field).

After getting familiar with a brand's visual communication and styling, I usually make concepts and in this case I like them too much, so I included them all here (and also gave them to the client in the final form as a bonus in case they need any of them in marketing materials).

As a result, we got these final illustrations!