Fund Justice. Change the World.

California ChangeLawyers is a statewide foundation that empowers the next generation of lawyers, judges, and activists to create a more diverse legal profession. They need a brand that broadcasts their belief that lawyers are the most powerful and impactful changemakers in creating a more just society.

California ChangeLawyers uses its voice to make the state stronger. The speech bubble, striking name, attention-grabbing yellow, bold typography, and direct tagline all work together to establish the identity of an organization that amplifies voices of those who might otherwise be unheard.

The quote box and bold typography show the fearless nature of an organization that uses its voice to effect change.

Vibrant colors provide emphasis and impact as key words jump from the page. The design shows how many different voices can come together to make a unified call for equity and justice.

Creative direction by Rod Lemaire at Mission Minded.

Visual design by Michael Collett, Carrie Tilmann