Air India Logo Redesign

Air India's existing logo needs a modern update, especially since the Tata Group has bought back Air India from the government.

I want the new logo to symbolize a new beginning for the brand. Kites signify fate and freedom but more than that, kites have a huge historic & cultural significance in India. The new logo denotes elegance and warmth while showing a strong connection to its Indian roots. It embodies the spirit of flying high.

View the full project on Behance.