For Krampli clothes festival I wanted to create the playful identity. To accomplish that I add to typo logo additional blobs that to a wordplay with the name of the festival, because it translated as "blobs".

The main brand colours are grass green and light beige. I also incorporated a secondary palette with pink and orange colours for illustration and additional identity materials.

Ideation

The idea for identity comes from exploration of naive art and kids craft

Mediums

In addition to logo, I create mediums that will support the brand idea and show values through the visual and product design.

Posters

For festival promotion I create set of posters that also follow the red line of naive art and creative person mindsset.