eCommerce Academy - Explorations

Hey guys,

Happy to share the explorations we did for the eCommerce homepage.

As part of our ongoing collaboration with the fantastic team at Sendlane, we worked on one of their sub-products, the eCommerce Academy. The platform's purpose is to educate marketers in the eCommerce space and give them purely usable education.

A new playful identity helped us to shape the website design, we wanted to make it fun, friendly, and approachable so the audience could be excited about the learning process.

The background shapes became a big part of the layout to support the branding shapes and break up the different sections on the page. Big bold typography makes it more quirky and fun.

We also approached design in a systemic way and created a list of the most used blocks so the Sendlane team could easily build the new pages and update the existing ones. 

Check it Live here - https://www.ecommerceacademy.com/