Logo- The X-factor Lifestyle

Wellness coach Xiomara was not only talking the talk, she was walking the walk! An avid fan of obstacle races, Coach Xio had several medals to prove she was a go-getter and pushed herself to elevate her mind, body and spirit. This logo and branding strategy was a direct reflection of everything she held dear! This is also one of my personal favorite pieces I've created. We went on to create other marketing pieces and strategies that aligned with her brand and mission.

One of the benefits of having a complex logo is that you can put more information in a limited space. The information may come both from text and images; Strongly conveying a company's identity and ideals, allowing them to stand out from their competition.