Logo- Celeo- Speedy Rental

This logo was a result of manipulating the letters into a physical representation of the company. The company mission is to get their clients in a rental an on their way fast and efficiently without hassle. I've always appreciated logo designs that used letters as symbols and logo designers that transformed initials into iconic images through letter manipulation. The challenge when applying the letter manipulation technique to transform an initial into a strong symbol is to see beyond the primary shape of the letter and to find connections with the object you are trying to represent.