About

Efika is a translation game between Portuguese and English. Very similar to Duolingo but with another gamification style. The job was commissioned for an agency in Italy, requested by a client in Brazil, and I performed it while living in Canada.

The Problem

The client was a tech-savvy person, and her ideas were often hard to understand and reproduce. Still, I was always working with a game developer very close early in the loop so that we could explain to her the technicalities of each feature and pass some knowledge about mobile apps, gaming apps, gamification, and to avoid being a hard copy of Duolingo.

Design Process

• Discovery with the client and game developer

• User flows and gamification

• Design explorations

• Interactive prototypes

Tools: Figma, Invision