Innovate juice campaign - OOH Media

This was a project i worked on at my current job at AFA JCDecaux.

The client was interrested in making and innovative campaign, alongside a reweal/launch of a new sustainable product, on AFA JCDecaux OOH Media equipment.

We thought i could be a fun "green" twist to cover the roof of the bus shelters with grass and make a showcse of oranges used for the juice.

The client wanted to incorporate a sample solution of plant seeds, so we did that aswell in some of the bus shelters.

My job was to make mockups/visualisations of how they creatively could use our equipment in a more innovative way.

The first three images below are the final ideas me and our innovate team came up with.

The last four images are photos of the actual campaign.

Mockup / Visualisation

Mockup / Visualisation

Mockup / Visualisation

Actual campaign in Frederiksberg, Denmark

Actual campaign in Copenhagen, Denmark

Actual campaign

Actual campaign