Amazon Prime Student Project

For my Integrated Marketing Communications course at John Brown University, I was apart of a group of four students where we were to put together a complete marketing campaign to promote Amazon Prime Student and its benefits. I was in charge of all design and creative elements of our campaign.

I created three different advertisements that would promote some of the benefits that Amazon Prime Student offered.

We came up with the idea to utilize augmented reality technology within the Amazon Shopping mobile app. I created some mock-ups of what the feature could look like in the mobile application.