eBay

I was working on a design warmup for eBay. As I spent some time with it, I concluded that it was less about redesigning a “clever” mark. It was more about color palette and giving those 4 simple letters their own personality. Their current color palette is identical to Google, so I shifted each of these primary colors to allow a more unique and ownable palette. Different enough, but similar enough. The second part was to craft and refine the simple cuts and shapes of the font.