Ground Up: Exploring styles

Ground Up Ventures | https://www.groundup.vc

They run a venture capital firm and do not wear suits. They live and breathe startups in which they invest. And when we asked them for some materials, they sent us ... their photos from the NY Rangers game 😁. What does this say about Ground Up? That cooperation with them was AWESOME! 🎸🎸🎸

Unlike traditional VC funds, Ground Up nature is joyful and playful, and so are the key visuals and copy.💥

👆 1st key visual. Displaying a warm and approachable style.

Rolling testimonials in the infinite loop are visible upfront.

👆 2nd key visual. Newspaper-inspired, with a warm paper-like vibe.

👆 3rd key visual. The most colorful version extends the brand color palette with warm orange and purple in contrast. We built the whole experience on simple geometry with the potential for nice motion and transitions.

Our idea for a new online presence was based on three foundations: the lightness of being, a friendly atmosphere, and building companies from the... ground up (what a coincidence with that name, right?! 😅).

Experience it live 👉 https://www.groundup.vc.

Be sure to see those smooth animations that accompany scrolling.

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