Common font for 15k

What a crazy experience it was to change the corporate font for our 15k person company. So many things to consider: how to manage the licenses, control costs, process, and most recently, common system font selection.

After months of meetings, Proxima Nova and Merriweather were chosen for our corporate fonts, to be used in adverts, marketing, online and embedded in our applications. But, for the 14,950 other people, choosing common system fonts became quite a case study. Love or hate Arial and Georgia, I stand firm that we have done design justice to make them look good.

Big thanks to my Art Director, @Patrick Mahoney, for his patient guidance and visual direction/implementation.