Escalante — Elevated Senior Living

Here's a look at another unused brand identity concept created for Escalante at Draper, Utah.

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The mark is an abstraction of the sandstone labyrinths and striations seen in the Grand Staircase-Escalante, one of the most iconic natural formations in the state. For this senior living community, it’s symbolic of the importance of every year of life, in the same way that each moment in time leaves a marks on the earth.