Brand Mark

At Kintent, we balance the challenging journey of working towards compliance with the meticulous precision required to craft successful outcomes in the trust process and the joys that come with achieving it.

We focused on the phrase “Joyfully Crafted” which we define as “meticulous, approachable, and human” to convey the essence of these objectives. This forms the basis of our personality, core aesthetic, and everything we create.

When we sought to embody these qualities in a brand mark, we chose a delta kite. A kite has to be meticulously crafted and precisely engineered to fly, it is a very familiar and approachable object, and it evokes human emotions of nostalgia, freedom, and a child-like exuberance when in flight.

The type is based on the humanist sans-serif Parisine Office typeface which was designed for the Paris Métro. The K & T were adjusted to create movement and reflect the trajectory and swoop of the kite.

Kintent helps our customers navigate the complexity of trust-building in an approachable, easily-navigable manner. Therefore, a typeface that was designed specifically for wayfinding really resonated with us.