Cat Rice Photography Full Campaign

Working with all the pieces in a single workspace helped me maintain unity of color and style throughout the campaign project. Much of the initial design process was done in Illustrator as I created the many vector pieces that would become embedded as smart objects for use in Photoshop. Very little edits were needed for the photos themselves in PS, as they were extremely well balanced already. For all of the assets, except the Instagram ad, I utilized content aware to seamlessly extend the space the model occupied. This tool worked perfectly for the banners as I was able to maintain the rich, dark tone of the image's setting.