The Yinyard(logo design for organic cafe)

This hypothetical brand is named Yinyard the name is derived from Ancient Chinese philosophy. Yinyard is an organic farm stay & cafe. yinyard produces organic coffee.

So while the logo design process of Yinyard I wanted the logo to be the same as the word yin represents a symbol of earth, femaleness, darkness, passivity, and absorption.

So the first thing which came to my mind was a tree with roots then I used blobs in my design there are three blobs each blob representing nature like the green blob represents the grass the blue represents the sky the brown represents the deep inside the ground.

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