Escalante — Elevated Senior Living

unused brand identity concept created for Escalante at Draper, Utah

—

The mark, a pinwheel, celebrates the youthful spirit that is foundational to this senior living community. Set in motion by the smallest breeze, the pinwheel connects us with nature and reminds us to stay young at heart.

—

The color palette for this exploration — vibrant, rich, expressive — was inspired by the beautiful natural surroundings of the greater Draper area.