Floret Skincare Branding

A fictional modern, feminine clean skincare brand. Floret believes that you shouldn't have to be at a spa to have a carefree and therapeutic experience. They seek to make their users feel beautiful, feminine and empowered. This is a high-end brand and they want their users' experience to feel memorable and effortless.

Audience:Floret's audience is typically women in their 20's-30's. They target women who place value in taking care of their skin and are looking for a chemical-free alternative. Their audience is attracted to branding and culture just as much as a high quality product. They prefer quality over quantity and don't mind spending a little extra on a product that they really love.

Brand Keywords:

Feminine

Effortless

Carefree

Inspired

Elevated

Therapeutic

Full project can be seen on my behance page: https://www.behance.net/gallery/146253579/Floret-Skin-Branding