eCommerce Academy - Guidelines
For eCommerce Academy we wanted to broaden the playful identity we developed for Sendlane, but this time around, spin it in a way that looks more formal and academic. We adapted the color palette and swapped the primary magenta color to green. We also incorporated a new secondary palette with light blue and almond to break the black space with softer and sober colors. Sendlane’s characteristic arrows and patterns changed to loose scribbles and wobbly shapes to help us communicate a learning experience that’s welcoming and exciting.
In a mission to expand one of our most beloved brand projects, Sendlane, we ended up with a simple identity that perfectly balances the new with the familiar.
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