Case Study: Cyclospecs

Case study for a responsive website design UX/UI

Brief

Creating a new website to help people customize and order new bicycles online.

Background

New cyclists are often dissuaded from riding bikes because of the apparent difficulty of finding the right bike combined with lack of familiarity with specialized cycling terminology. It takes time and energy to learn the ins and outs of bicycle information. Most new cyclists also experience doubt about the decisions they are making when it comes to comfort and usability of their new bike. Additionally, experienced cyclists know what they want but would like the option to customize every detail of their bike in a functional economical manner.

Roles

Strategy, UX Research, UI/UX Design, Wireframing, Prototyping, Interaction Design, Hi-Fidelity Mockups

Link: https://www.kayladesigner.com/work/cyclospecs-case-study