Branding: Kynesim

Kynesim needed a simple, modern and memorable brand that would work on a wide variety of materials including chips and circuit boards. We chose a modern sans serif typeface and remodelled the letter forms to give the logo its individuality. A subtle blue highlight gradient appears on the dot of the 'i' to add visual interest and to provide a colour palette that is used across the rest of the company's visual materials.

Case study: http://www.onespacemedia.com/projects/website-brand-redesign-for-tech-specialists