Hëj Brand Design

Brand Identity & Concept

Hëj is an heirloom jewellery brand passionate about crafting quality pieces that will last a lifetime and beyond. A slow fashion brand with sustainability at its core, Hëj rejects trends and advocates for timeless style. Hëj is forever.

The visual brand identity was designed with timeless style in mind. An elegant colour palette combined with classic serif typeface transcends trend cycles to last for many seasons to come.