Lightweight Onboarding - YouVersion

An optional onboarding feature that shows up in new users' home screens. Users can jump right into exploring the app if they wish and come back to do the onboarding on their own time.

The first release was successful in increasing retention for first-time users within the first 7 days—meaning we were able to connect our customers to value faster. Engagement with the feature, however, was less than we'd expected. Through usability testing and A/B testing, we refined the entrance to also increase engagement.